a sense of value

You should read my last post before you read this one because I am stuck on the same subject for the moment.

When I think of value I am thinking of what an object or a person can deliver. Just a moment ago I remembered that not everyone thinks like me and that someone, the buyer of the car perhaps, might measure value differently. In fact there might be even more ways to measure value so feel free to let me know of them, not that I would agree though.

Anyway it occurs to me that you could measure value not in what the object delivers but in what it says it will deliver. I suppose this is what advertising is all about!

The car in question seems to me to be neither particularly significant nor highly desirable, but it is (now) a 3.24 million dollar car and that is where its value now lies. This is somewhat like making a choice between your average but capable American boy and some young English duke for a job at the firm. One appears to be more impressive than the other, if that sort of thing impresses you.

Here is another fine example that I must include. If you are interested in guitar then you know that Fender is a top brand name. Fender sells a number of different lines but for this example we will consider the American made line and the Mexican made line. Let's say you want a Telecaster and you are looking at the various combinations available in the local store. You find 2 that are nearly alike, one made in the USA and one made in Mexico and, except for the price, you don't see anything different about them. You just know that the USA model is better, don't you? That is the value of that guitar, it was made in the USA. The thing is that it has been suggested that the American guitars are made by Mexicans in America versus the Mexican guitars being made by Mexicans in Mexico. But it is still American made, right?

So value comes down to delivery. Are you someone who wants the delivery to be in use over time or do you take delivery right up front because of name or recognition?